|
|
Design
category |
|
Table
/ Ceiling |
|
|
|
| Dimensions
(mm) |
|
Height
245, Depth 166, Width 166 |
|
|
|
| Type
of lamp |
|
2-pins
Osram DuluxS G23 7W/41-827, Dimensions 129x32x17.5mm |
|
|
|
| Class
of ballast (celma) |
|
Magnetic
D7911-22.2-3 230V/ 50Hz, Class A |
|
|
|
| Materials |
|
The
luminaire is made of environmental-friendly paper. This
includes that the paper has been bleached naturally
without any use of chlorine. A cardboard cylinder inside
the luminaire takes care of the stability and stance of
the lamp |
|
|
|
| Target
market |
|
Middle
consumer market |
|
|
|
| Production
cost (Euro) |
|
0.2
Euro (depends on number of products) |
|
|
|
|
Retail Price
class (Euro) |
|
0.00
Euro |
|
|
|
|
|
Product description |
|
|
|
|
|
The
concept of this design is called "Beyond the
throw-away society". This includes; the stimulation
of consumers using responsible products to spare the
environment. Herewith it’s very important not to point a
finger at their responsibility towards the environment,
but to stimulate them in an attractive way. Therefore the
LAMP is meant as a free article provided when buying an
energy-saving bulb. (Consumers will only pay for the
pin-based lamp, fitting, the ballast/ plug, and the flex).
At this way consumers get stimulated in a positive way
buying energy-saving bulbs.
The design of the LAMP is
quiet archetype so the consumer will experience the
luminaire as a table lamp s well as a ceiling fixture. The
armature is made of environmental-friendly paper. This
paper naturally is cream-coloured. By using this paper the
typical bright light of an energy-saving bulb is filtered
in a more soft and gentle light. Consumers normally
experience the bright light coming of the energy-saving
bulb as cold and annoying. The LAMP should be seen as a
sort of marketing-tool, to let people experience the
qualities of these lamps, besides the fact that they save
energy. Most of the time energy-saving is not enough
motivation for consumers to buy a lamp which is much more
expensive. The choice of using paper as the material for
this armature is proper logical. It has very low
production-costs which makes it possible to create
"free" armature. Actually the luminaire fits in
a design category below zero (Euro).
|
|
|
|
|
|
Designer |
|
Bas
de Vries |
|
|
|
|
|
Contact
details |
|
PRO(D)UCE |
|
|
Celebesstraat
16 bis |
|
|
NL-3531
KC Utrecht - THE NETHERLANDS |
|
|
Phone |
+31-624236178 |
|
|
Fax |
|
|
|
E-mail |
Producse@hotmail.com |
|
|
Web |
|
|
